All articles containing the tag [
Celebrity Effect
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The Celebrity Effect: An Analysis Of The Insights From Cai Xukun’s Hong Kong Concert Discussions On Fan Marketing
Based on group discussions regarding Cai Xukun’s Hong Kong concert, this analysis explores the mechanisms of the celebrity effect in social media communication, and extracts actionable insights for fan marketing, including key aspects such as content strategy, dissemination timing, community management, and crisis response.
Cai Xukun Hong Kong Fan Groups Fan Marketing Celebrity Effect Social Media Public Opinion Management KOLs Community Management